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OUR Leaders

PERFORMANCE SNAPSHOTS

Key Metrics & Milestones as of March 2025

11
Clients
Clients
07
Elections
Elections
04
Elections Vertical
Elections Vertical
04
Parties
Parties
07
States
States
~5K
Party Workers
Party Workers
~30K
 Booth Workers
 Booth Workers
~15L
Digital Impressions
Digital Impressions
KEY NUMBERS AS OF MARCH 2025
No. of Clients
11
No. of states worked in
7
End-to-end Elections
7
Approx. No. of party workers engaged
~5000
Vertical within an Election
4
Avg. Organic Digital Impressions/Leader
~15L
Parties worked for
4
Approx no. of Booth Workers Verified
~30K

Our Clients

S.R. Patil

MLC, Karnataka
  • Credibility: Ex-Leader of House, Karnataka Legislative Council
  • Mandate: Policy Document & Seat Selection
  • Mode, Team Size: Field | 20 Core Team Members
  • Timeframe: 8 Months Before Election (2023 AE)
  • Outcome: Policy Documents & Identified Suitable AC
  • Impact: 9K+ Respondent Study & 50-year data analysis shaped Policy Roadmap
  • Milestone Campaign: Policy Roadmap addressing North-South Karnataka imbalance and the stalled Upper Krishna Project
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About Project

In the lead-up to the 2023 Karnataka Assembly Elections, we partnered with senior leader S.R. Patil to deliver a high-impact political strategy consulting engagement. Over eight months, our team executed a data-driven seat selection process through a 9,000+ respondent constituency analysis across three Assembly segments. Parallelly, a 50-year developmental data study helped us craft a policy roadmap that addressed the persistent imbalance between North and South Karnataka, with a sharp focus on reviving the stalled Upper Krishna Project. This campaign strengthened Mr. Patil’s position as a grassroots-connected policymaker with a future-ready political vision.

List of Campaigns

North South Divide Policy Report:

50-year data analysis

Policy Roadmap for Upper Krishna Project:

Developed a 50-year data analysis shaped Policy Roadmap framing the Upper Krishna Project as a symbol of regional neglect and a call for equitable development in North Karnataka

Seat Selection:

9K+ Respondent study | 3 ACs to gauge the ideal seat for contesting in 2023 Karnataka AE

Vishwaraj Singh Mewar

MLA, Nathdwara, Rajasthan
  • Credibility: 77th Maharana of Mewar
  • Mandate: Political Intelligence & Solutions
  • Mode, Team Size: Field | 3 CTMs, 15-member Call Centre
  • Timeframe: 1 Month before 2023 AE
  • Outcome: Highest Votes Ever for BJP in AC (94K)
  • Impact: Built credibility in voters’ eyes for a first-time candidate
  • Milestone Campaign: Layered Intelligence across 55 GPs, 40 Wards and 237 Booths
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About Project

In the final month before the 2023 Rajasthan Assembly Elections, we supported first-time candidate and 77th Maharana of Mewar, Vishwaraj Singh Mewar, in building a hyper-local, intelligence-led strategy across Nathdwara. A combination of telephonic surveys, and on-ground intelligence collection captured political moods across 130+ villages and 55 gram panchayats. Simultaneously, a constituency-personalised Modi Ki Guarantee manifesto was delivered door-to-door by party cadre, reaching over 70,000 households. This layered voter outreach and political intelligence network laid the foundation for trust and credibility—culminating in the highest-ever vote count for the BJP in the constituency with 94,000+ votes.

List of Campaigns

Modi Ki Guarantee D2D Campaign Operations:

Distribution of AC-personalised Modi ki Guarantee Manifesto across Nathdwara AC by party cadre 3 Blocks | 55 GPs | 70K HH Touched | ~2.5L Indirect Reach

Pol Intelligence Sentiment Analysis:

Collection of on-ground sentiment analysis across all GPs and select villages to identify voter appraoches to BJP, Vishvaraj Singh Mewar & INC, CP Joshi 55 GPs | 80+ Villages | 500+ Respondents

CATI Survey:

Telephonic Survey conducted to understand real-time voter sentiment across Nathdwara AC 3 Blocks | 55 GPs | 130+ Villages | 2000+ Respondents

Chief Minister’s Office

Maharashtra
  • Credibility: Office of Incumbent CM, Eknath Shinde
  • Mandate: Political Equations & Way Forward
  • Mode, Team Size: Central | 18 Core Team Members
  • Timeframe: 1 Year Before Election (GE 2024)
  • Outcome: Candidate Probability, PC Intel., Winning Eqn.
  • Impact: Pre-Poll Strategy and Candidate Identification
  • Milestone Campaign: 240 Probable Candidates across 48 PCs amidst the evolving NCP Split
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About Project

In the run-up to the 2024 Lok Sabha Elections, we collaborated with the Chief Minister’s Office, Maharashtra, to craft a comprehensive pre-poll political strategy. With a core team of 18 members, we conducted 5,000+ ground interviews and over 2,000+ respondent survey to drive constituency-level analysis and candidate profiling across all 48 Parliamentary seats. Amidst the evolving NCP split, our political consulting team identified 240 probable candidates and decoded winning equations, delivering real-time electoral intelligence to strengthen the ruling leadership’s position in a shifting political landscape.

List of Campaigns

Pre-Poll Strategy:

5K + Interviews | 2K+ Surveys

Candidate Selection:

240 Probable Candidates | Decoded Winning Equations across 48 PCs admist evolving NCP Split

Rajesh Munat

MLA, Raipur City West, Chhattisgarh
  • Outcome: Highest VS in History of AC (60%)
  • Impact: 17.6% Increase in VS from 2018 to 2023 AE
  • Milestone Campaign: 1L+ Voter Registration under Modi Ki Guarantee
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About Project

In the three months leading up to the 2023 Chhattisgarh Assembly Elections, we worked with senior BJP leader and ex-Minister Rajesh Munat to re-energise cadre structures and sharpen on-ground voter targeting in Raipur City West. A 100-member field team conducted a pan-constituency survey with over 3,500 respondents, enabling real-time candidate assessment and strategy calibration. Parallelly, under the Modi Ki Guarantee campaign, 200 volunteers executed a 30-day door-to-door mobilisation drive that registered over 1 lakh voters. This large-scale engagement effort led to a 17.6% increase in vote share from 2018, resulting in the highest-ever vote share (60%) in the constituency’s history.

List of Campaigns

Modi ki Guarantee:

30 Days | 200 volunteers | Mass D2D campaign | Registration of 1L+ eligible voters

On-Ground Survey:

3.5K+ Respondents | Pan- AC Survey | On-Ground | 100+ Volunteers

Ajay Singh Rahul

MLA, Churhat (MP)
  • Outcome: Highest VS in 35 Years (51.5%)
  • Impact: 150+ Days On-Ground Leader Activities, 1L+ Manifestos Distributed, 30 Live Media Interviews
  • Milestone Campaign: Nandi Yatra – 20 KM Padayatra to highlight the plight of stray cattle and its impact on farmers
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About Project

In a year-long campaign, we revitalised Ajay Singh Rahul’s political and family legacy through targeted strategies for diverse age and community groups, including Nandi Yatra, Yuva Pukaar, and Vindhya Ki Baat. These efforts culminated in the highest margin of victory in his 50-year political career, securing an impressive lead of 27,777 votes. Simultaneously, our strategic outreach resulted in the assembly witnessing the highest number of voters ever polled – an outstanding 97,517 votes.

List of Campaigns

Nandi Yatra:

1 Day | 20 KM Yatra across AC | 5K Direct Reach | 20K Indirect Reach | Highlight the plight of stray cattle and its impact on farmers | Poll promise announcement

Medical Camp:

3 Days | 2K Direct Reach | 10K Indirect Reach | Lack of Govt. Hospitals & Doctors in Churhat

Yuva Pukaar:

60 Days | Pan-AC | 3K Direct Reach | 15K Indirect Reach | Inspiring the youth to mobilise and campaign for the Leader

Naari Samman Yojna:

30 Days | D2D Campaign across AC | 50K Direct Reach | 1L Indirect Reach | Rs.1500 for all Women when INC forms the government

Vindhya Ki Baat:

30+ Media Interviews on regional and state level Issues

Nukkad Sabha:

15 Days | 60 Meetings across AC | 12K Direct Reach | 50K Indirect Reach | Propagation of Poll Promises

Churhat Vachannama Manifesto Distribution:

10 Days | D2D Manifesto distribution across AC | 1L Manifestos | Propagation of special AC Level Manifesto promises

Election Day War Room Management:

Election Day | 313 Booths Handled | Grievance Redressal | Booth Worker Verification

Udai Lal Anjana

MLA, Nimbahera, Rajasthan
  • Outcome: 10K BLW Ver. & 2K+ Booth Mapped by Caste
  • Impact: Strengthen Booth-level organizational planning for Candidate
  • Milestone Campaign: 3.5L Household Campaign with a tailored PC-level Manifesto
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About Project

In the final month before the 2024 Lok Sabha Elections, we partnered with INC MLA and Chittorgah PC Contestant Udai Lal Anjana to execute a grassroots political consulting effort focused on booth-level organisation and voter outreach. Over 10,000 booth-level workers were verified, and caste alignment was mapped across 2,000+ booths—strategically matching dominant voter communities with the profiles of assigned workers. This exercise in booth-level caste mapping was further amplified through a 3.5 lakh-household door-to-door campaign and a tailored constituency-level manifesto, creating a hyper-local election strategy rooted in on-ground social realities.

List of Campaigns

Booth Worker Verification:

30K+ Booth Level Worker Verification across 2K+ Booths

Booth Worker- Dominant Caste Mapping:

~2.3K Booths – Dominant Caste & Booth Worker Caste Mapped

Manifesto Creation:

3.5L HHs D2D Campaign Ops. w/ designed PC Level Manifesto

Annu Tandon

Ex-MP, Unnao
  • Outcome: 2019 GE VS – 1.85L –> 2024 GE VS – 5.8L
  • Impact: Localized and Candidate-centric election
  • Milestone Campaign: Dissemination of 5L+ Surakasha Chakra Manifestos across Unnao PC
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About Project

In the lead-up to the 2024 General Elections, we partnered with Samajwadi Party National Secretary and former MP Annu Tandon to scale a high-intensity outreach campaign across Unnao. A compact team of 10 oversaw a multi-channel mobilisation effort—from 30 lakh outbound calls and audio van messaging across 1,000+ villages to the wide distribution of over 5 lakh “Suraksha Chakra” manifestos. Alongside, targeted outreach to over 1,000 sarpanchs and direct engagement with the party cadre reactivated more than 25,000 grassroots workers. This integrated campaign not only deepened local connect but drove a threefold surge in vote share—from 1.85 lakh in 2019 to 5.8 lakh in 2024.

List of Campaigns

Campaign Infrastructure :

2K+ 30L OBD Calls | 1K+ Villages through 16 Audio Vans | 20L+ SM Reach

Manifesto Distribution:

5L+ “Suraksha Chakra” across Unnao PC

PRI Outreach:

1K+ Direct Outreach | 1L+ Indirect Outreach

Cadre Engagement:

140K+ SP Cadre Outreach & Activation | 25K+ SP Workers Engaged

Ashok Tanwar

Ex-MP, Sirsa
  • Outcome: 100+ Election Stakeholders Managed
  • Impact: Strengthened last-mile coordination through tech-enabled verification and stakeholder alignment
  • Milestone Campaign: 9K+ Verifications through App-based Booth Surveys & Shakti Kendra Activation

About Project

In the final stretch before the 2024 Lok Sabha Elections, we worked with former MP and ex-Haryana Congress President Ashok Tanwar to streamline campaign operations across Sirsa. A nine-member field team facilitated over 9,000 app-based verifications, strengthening booth-level structures and activating Shakti Kendras for targeted mobilisation. Alongside this, we coordinated with 17 existing teams and managed over 100 key election stakeholders—ensuring alignment, communication, and real-time issue resolution. This effort combined digital grassroots verification with strategic stakeholder management to sharpen the campaign’s on-ground execution.

List of Campaigns

Stakeholder Management:

2K+ 30L OBD Calls | 1K+ Villages through 16 Audio Vans | 20L+ SM Reach

Booth Worker and Shakti Kendra Verification:

9K+ Verifications | App-Based Booth Survey | Shakti Kendra Activation

Varsha Gaikwad

MP, Mumbai North-Central
  • Outcome: Highest VS of 53.9% in AC History
  • Impact: Set clear narratives to communicate issue stances to voters
  • Milestone Campaign: 25+ Media Stories & 75+ Testimonials to position candidate as the Protector of Dharavi and its rights
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About Project

In the final month before the 2024 General Elections, we partnered with Mumbai Regional Congress Committee President Varsha Gaikwad to deliver a tightly crafted election campaign in Dharavi AC. Grounded in Dharavi’s socio-political realities, the campaign combined deep voter intelligence—10,000+ respondent surveys across 3,000 households—with a targeted community outreach strategy across seven municipal wards. Simultaneously, 25+ media stories and over 75 testimonial videos positioned her as the protector of Dharavi’s interests and rights. With layered ward-level action plans and narrative framing, the campaign delivered the highest-ever vote share in the constituency’s history—53.9%—cementing her mandate.

List of Campaigns

Narrative & Media Strategy:

27 Story Seedings | 87 Testimonial Videos | 20L+ SM Reach

Political Intelligence:

Detailed 7 Ward-Level Political Intelligence Dossier | Candidate Evaluation | 50+ Stakeholder Interventions

Voter Survey:

3K+ Households | 10K+ Respondents

Targeted Campaign Strategy:

Top 3 Community Plan Of Action | 7 Ward-wise PoA | D2D Campaign Design

C.P. Joshi

5-time MLA, Nathdwara, Rajasthan
  • Outcome: Core Issues & 2K Booth Mapped
  • Impact: Identified Core Issues for Narrative Formation
  • Milestone Campaign: Surveyed 10K+ Voters to identify Core Issues & Local Narratives

About Project

In the run-up to the 2024 General Elections, we collaborated with INC senior leader C.P. Joshi to sharpen grassroots strategy across the Bhilwara Parliamentary constituency. A targeted survey of over 10,000 voters helped identify core local issues and shape constituency-specific narratives. Simultaneously, booth-level organisation was strengthened through verification of 1,000+ workers and caste mapping across 2,000 booths—aligning community dynamics with worker representation. This election strategy consulting effort combined booth-level caste insights with issue-based voter outreach, reinforcing Joshi’s leadership as grounded and locally responsive.

List of Campaigns

Booth Worker Verification:

31K + Booth Level Workers | ~1K Booths across Bhilwara PC

Booth Worker- Dominant Caste Mapping:

~2K Booths | Dominant Caste & Booth Worker Caste Mapped

Manifesto Promise Identification:

10K+ Respondents Survey | Identified Predominant PC Issues & Narratives

Hemant Patil

Ex-MP, Hingoli, Maharashtra
  • Credibility: Current MLC, State Minister
  • Mandate: Political Intel, Survey, Social Media
  • Mode, Team Size: Field | 23-Member Team
  • Timeframe: 4 months before 2024 GE
  • Outcome: Winning Strategy, In-Depth Survey
  • Impact: 89 ZP Circle & 6 AC Categorization | 5K+ Survey across 500 Villages
  • Milestone Campaign: Identification of 300+ Political Stakeholders to shape strategy
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About Project

Four months ahead of the 2024 General Elections, we engaged with Hingoli MP Hemant Patil to deliver an election winning strategy for Hingoli. A 23-member on-ground team across 500 villages, gathered political intelligence to categorize 89 ZP Circles and six Assembly segments ably assisted via a telephony survey conducted with 5,000+ respondents. Through the identification of 300+ key political stakeholders, we developed a ground-up winning strategy, complemented by Shiv Sarthi—a booth management initiative involving verification and planning for over 2,000 booth-level workers. The campaign blended grassroots insights, political mapping, and booth cadre assessment to inform a sharp, data-backed roadmap.

List of Campaigns

Shiv Sarthi :

2K+ Booth Worker Verification & Management Plan

Political Intelligence:

89 ZP Circles & 6 ACs Categorization via On-Ground Pol. Intel. Collection | 5K+ Respondents Survey across 500+ Villages | 300+ Key Political Stakeholders Identified across 6 ACs